Marketing Specialist

Throughout my time at Mercer, I actively engaged in numerous projects that significantly heightened my passion for marketing. My highlighted work displays a wide variety of skills that I have developed over the past few years.

Highlighted Work:

As mentioned on the home page, during my time at Mercer I developed an international non-profit, called IMWE. In order to keep the brand cohesive, I developed a brand guidelines packet. With this, anyone producing marketing material for IMWE will know how to stay on brand with all content.

One strenuous and memorable task for IMWE was the development of a business plan. This helped me to fully understand and think about every aspect of running a business. You will notice that the company name in the document is “Agaciro.” In the fall of 2022, we changed the name to IMWE.

For B. Monroe, I served as an agency marketing intern where I was able to conduct marketing research to gain insights on client competition, target markets, and ways to improve SEO. I used my analytical and problem-solving skills to develop digital marketing solutions and campaigns. This presentation was used as a supplement during my team’s pitch to B. Monroe’s business owner.

The media I’ve included are my three favorite Instagram Reels that I’ve created for IMWE and the store Sixth Avenue Sneakers. At Sixth Ave, I served as the creative force behind all social content, contributing to a noteworthy engagement increase of over 50% throughout my time there.